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Throughout the entire month, beauty and fashion brands are honoring and appreciating women in various ways
Carlos Changemaker
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The month of March is dedicated to Women’s History Month, and although many companies strive to honor and recognize women every day, this particular month holds a unique and heightened significance.
Many different fashion and beauty brands have been involved in various activities, such as creating impressive campaigns or making charitable contributions, to support important causes that pay tribute to women from different time periods, including the past, present, and future.
Nike introduced its “We Play Real” film campaign, showcasing remarkable Black women, while beauty brands like Billie aimed to challenge conventional notions of women’s perception through their inclusive campaign, “Consider a Woman.”
Here, “GMA” has gathered a collection of fashion and beauty brands that are honoring women during and beyond this month.
SheaMoisture
The hair and skincare company has recently introduced a program called the Emerging Visionary Grant. Its purpose is to provide support to Black women creatives who are utilizing art as a means to bring about positive transformations within their communities. Through a collaboration with Good Mirrors, a cultural education platform, the company will be awarding grants of $5,000 each to ten individuals, thereby contributing a total of $50,000.
Nike
Nike’s newest “We Play Real” video continues to acknowledge the achievements and impact of Black women in our society.
The brand mentioned in their caption that black women’s tireless efforts are often overlooked and are not just a result of luck or magic, but a genuine display of their abilities and dedication.
Actress and playwright Dominique Fishback narrates the stories of renowned athletes like Serena Williams, Naomi Osaka, Caster Semenya, and others.
Billie
The body care brand is still empowering women through its “Think of a Woman” campaign. According to the brand, the video aims to acknowledge and feature those who are often overlooked in society, making us aware of the unconscious biases we have acquired over time due to societal influences.